ICYMI: Spain's social media users jump to 7.2 platforms - but 42% quit at least one: IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels. https://ppc.land/spains-social-media-users-jump-to-7-2-platforms-but-42-quit-at-least-one/ #RedesSociales #EstudioIAB #TikTok #UsuariosSociales #MarketingDigital