You've got to think about what their end goals are, and then work backwards from there.
A paradigm shift seems the core goal, to increase control. Make sure labor power will never be a threat again. Cement the rules that benefit them worldwide. To make surveillance ubiquitous and kill dissent.
They need a global unifying event, like Ozymandias in Watchmen. A spectacle that cannot be ignored and manufactures consent for consolidation of power โข๏ธ