PPC LandFYI: Emma Sleep fined $15m for fake countdown timers and phantom discounts: Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023. https://ppc.land/emma-sleep-fined-15m-for-fake-countdown-timers-and-phantom-discounts/ #EmmaSleep #ConsumerRights #FakeDiscounts #CountdownTimers #AustralianCourt
ICYMI: Emma Sleep fined $15m for fake countdown timers and phantom discounts: Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023. https://ppc.land/emma-sleep-fined-15m-for-fake-countdown-timers-and-phantom-discounts/ #EmmaSleep #ConsumerRights #LegalNews #Australia #ECommerce
Emma Sleep fined $15m for fake countdown timers and phantom discounts: Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023. https://ppc.land/emma-sleep-fined-15m-for-fake-countdown-timers-and-phantom-discounts/ #EmmaSleep #ConsumerRights #FakePromotions #CourtRuling #Australia
The Bad Place9News | Mattress giant ordered to pay $15m over 'misleading' online ads by 9News
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Mattress retailer Emma Sleep was ordered by an Australian federal court to pay a total of $15 million in penalties after the ACCC proved the company repeatedly displayed false or misleading sale prices on its website. Between June 2020 and March 2023, Emma Sleep advertised 74 products with discounted “strikethrough” prices that were never actually offered at those lower rates, and it used countdown timers and “Ending Soon” phrasing to create a false sense of urgency. The court found the deceptive tactics were part of a deliberate marketing strategy approved by senior management, breaching Australian Consumer Law. Consequently, Emma Sleep Pty Ltd and its Southeast Asia arm were each fined $7.5 million, ordered to issue corrective notices and to implement a compliance program.
#EmmaSleep #ACCC #Federalcourt
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Uitspraken Reclame Code‘Gratis bed’ bleek niet gratis: de Emma Original Deal is misleidend bevonden. Korting mag, maar noem het geen cadeau. 🚫🛏️ #EmmaSleep #prijsvermelding #misleiding https://www.reclamecode.nl/uitspraak/?uitspraakId=611888