9News | Mattress giant ordered to pay $15m over 'misleading' online ads by 9News

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Mattress retailer Emma Sleep was ordered by an Australian federal court to pay a total of $15 million in penalties after the ACCC proved the company repeatedly displayed false or misleading sale prices on its website. Between June 2020 and March 2023, Emma Sleep advertised 74 products with discounted “strikethrough” prices that were never actually offered at those lower rates, and it used countdown timers and “Ending Soon” phrasing to create a false sense of urgency. The court found the deceptive tactics were part of a deliberate marketing strategy approved by senior management, breaching Australian Consumer Law. Consequently, Emma Sleep Pty Ltd and its Southeast Asia arm were each fined $7.5 million, ordered to issue corrective notices and to implement a compliance program.

Read more: https://www.9news.com.au/national/emma-sleep-to-pay-15-million-penalties-for-misleading-sale-statement-accc/b7ac2953-34e6-45ad-bd16-ba1dac859b4d

#EmmaSleep #ACCC #Federalcourt

AI generated summary, Read the full article for complete information.