HackerNoonJan 15
Why traditional marketing fails with developers and how product-led companies win by letting product experience, documentation, and trust drive adoption. https://hackernoon.com/why-the-best-developer-marketing-looks-like-anti-marketing #developermarketing
Why the Best Developer Marketing Looks Like Anti-Marketing | HackerNoon

Why traditional marketing fails with developers and how product-led companies win by letting product experience, documentation, and trust drive adoption.

Reddit Tech VN BotNov 25

# SaaS Companies & Developer Influencers: How to Vet Authentically #SaaS #DeveloperMarketing #Github #OSS

SaaS teams often face challenges in determining the authenticity of developer influencers. Key questions include verifying if they are real engineers, not just code enthusiasts, and understanding their audience's composition. It involves examining GitHub contributions, social metrics, and audience demographics, often requiring manual research. This process can be time-consuming and is typic

James OwenApr 15, 2025
Nearly 8 in 10 developers believe quantum computing will be mainstream by 2030, but the level of conviction differs dramatically across age groups.(See the findings: https://evansdata.com/devmarketing)
#DeveloperInsights #QuantumComputing #TechMarketing #DeveloperMarketing #EmergingTech
Evans Data Corporation | Developer Marketing Survey Report 2025

Market research, market intelligence and strategic planning in the software development industry.

James OwenApr 1, 2025
The vast majority of developers agree—if a developer relations program provides clear measures of the value gained from membership, it becomes significantly easier to secure continued approval from management. (Report findings: evansdata.com/devrel)
#DevRel #DeveloperMarketing
James OwenMar 18, 2025

According to the Developer Marketing Survey Report 2025, 66% of developers prefer a direct email when contacted about a product they have already evaluated. report overview: https://evansdata.com/devmarketing)

#DeveloperMarketing #TechSales #DevEngagement #B2BMarketing #SalesStrategy

Evans Data Corporation | Developer Marketing Survey Report 2025

Market research, market intelligence and strategic planning in the software development industry.

Sarah ConwayFeb 25, 2025

A great read for anyone who isn't sure about what value #DevRel really has at an organization.

> What value is DevRel bringing? DevRel is the only team at your company that can speak the engineer’s language, provide regular feedback to the product team, function as a marketing team, and grow the community as the face of your company.

https://buff.ly/4bncBXu

#tech #developerrelations #developeradvocate #communitybuilding #marketing #developermarketing #devmar

Why are we paying these folks - a tale of DevRel

I don’t have a technical background, so I’m looking to apply for a project manager, product owner, or developer advocate type of role.

Dewan's Blog
Show threadTalk to Me About TechNov 21, 2024

Talk to Me About Tech is able to help through consulting services and one-time packages to help you connect with your desired technical audience, build a community (world-wide!), devise an effective outreach strategy, improve the internal & external #DeveloperExperience, help you plan an #OpenSource strategy, and much more.

Get in touch anytime: https://buff.ly/3OeHCSK

#devmar #developermarketing #devex #devrel #developerrelations #developeradvocacy #developereducation #startup #techstartup

DevRel Talks: Promoting a Technology Meetup | Blog | Talk to Me About Tech

For organizers of technology meetups, who need ideas on getting the word out.

Talk to Me About TechOct 26, 2024

Living in #SanFrancisco? Working in #DeveloperRelations? Here's a new job from Continue:

https://www.ycombinator.com/companies/continue/jobs/il3YrJC-developer-relations-engineer

#jobs #developeradvocate #developermarketing #techjobs #itjobs

Developer Relations Engineer at Continue | Y Combinator

Continue is seeking an outgoing Developer Relations Engineer to accelerate growth and engagement in the Continue community at the intersection of AI and software development. In this role, you will lead our online and in-person strategy to attract and empower developers who use our open source and enterprise products to help them build software. About you Please keep in mind that we are describing the background that we imagine would best fit the role. Even if you don’t meet all the requirements, yet you are confident that you are up for the task, we absolutely want to get to know you! You have a strong technical background in software development and care deeply about helping other developers succeed You have excellent communication skills, both written and verbal, and can effectively convey complex technical concepts to a wide audience both online and in-person You get excited about crafting blog posts, tutorials, videos, etc. that educate and inspire developers to learn how to better incorporate Large Language Models into their workflows You believe in a future where developers are amplified, not automated (https://amplified.dev/) and want to tell everyone about this What you will do We’re a startup, so you’ll have to be ready to do whatever is required to accomplish our mission. However, you can definitely expect to: Create a strategic plan for engaging and supporting developers through a Developer Relations program that turns users into contributors and contributors into heroes Get developers excited online on Discord, Twitter, YouTube, LinkedIn, etc. while also organizing and attending meetups, workshops, and other in-person developer events Ensure we hit our goals for the community by not only creating tutorials, guides, and blog posts to help developers get started but also experimenting with new initiatives Represent the voice of the community internally by establishing feedback loops that share what you learn with the product team and result in a great developer experience

Y Combinator
pablolarahMar 24, 2024

🥭 On Developer Marketing
by Lee Robinson @leeerob
#marketing #developermarketing #concise #precise #ShowDontTell

https://leerob.substack.com/p/on-developer-marketing?publication_id=1248526&post_id=142913161

On Developer Marketing

What influences developers to adopt a product? Trust. The tools they adopt and advocate for impact their reputation. You might have heard “no one ever got fired for buying IBM” in reference to making good choices. But picking older, well-adopted tools can be at odds with how fast the industry moves. Is there a newer alternative that solves my needs better? Ask your developer.

Optimism (for the web)
VasilikaNov 1, 2023

The book for my next trip is…

“Developer Marketing does not exist”

Thanks for the motivation, Adam! ☺️

Adam Duvander had a great talk at #devrelcon in London this year, with some tricks!

#DevRel #book #DeveloperRelations #DeveloperAdvocate #DeveloperMarketing #TechnicalMarketing #DevRelCon