Africa: Why Do So Many African Women Bleach Their Skin? Study Looks Beyond What They Tell Researchers: [The Conversation Africa] In some African countries, more than 50% of women regularly use skin-lightening products. In South Africa, the rate is 32%, while in Nigeria it's 77%. This dwarfs rates in other regions of the world. http://newsfeed.facilit8.network/TSGzMz #SkinBleaching #BeautyStandards #AfricanWomen #SkinLightening #CulturalPerception