The Cognitive Turn in #BehavioralEconomics https://benjamin-enke.com/pdf/Cognitive_turn.pdf
"cognitive simplification strategies can be consolidated into five categories: (i) noisy approximations and resulting behavioral attenuation; (ii) comparative thinking; (iii) reducing cardinality by overweighting what’s salient, gets cued in memory, or is deemed important; (iv) thinking in analogies and categories; and (v) devaluing or shying away from objects one cannot properly evaluate"
#BoundedRationality
#CognitiveEconomics