New research on the role product country-of-origin (COO) is playing on consumers’ evaluation of Chinese products.
#ecommerce #consumer #ChineseProducts
Reference
Bao Y., Cheng X. & Zarifis A. (2022) ‘Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce’, Journal of Global Information Management, vol. 30, iss. 2, pp.1-20. Available from (open access): https://www.igi-global.com/gateway/article/280749
Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce
Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cros...