A recent interview I gave on AI: https://www.youtube.com/watch?v=BI03WeJtm_Q
| https://www.alexzarifis.com/research/ |
Dr Alex Zarifis
@DrAlexZarifis
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Dr Alex Zarifis research and teaching are on the practical applications of technology in business. He has worked at several universities including the University of Cambridge, University of Manchester and the University of Mannheim. He is currently a research affiliate of the Cambridge Center for Alternative Finance (CCAF). Dr Alex has worked on large EU and UK funded research projects at the Karlsruhe Institute of Technology (KIT) and Loughborough University.
Great to see the Daily Echo reporting on my work on leadership in AI.
Zarifis A. (2026) ‘Southampton university lecturer wants people to lead with AI’, Daily Echo. Available from: https://www.dailyecho.co.uk/news/25787778.southampton-university-lecturer-wants-people-lead-ai/
Special issue centred on digital economy, sustainable economic transformation, and regional development:
#digitaltransformation
https://www.mdpi.com/journal/sustainability/special_issues/0W5M51X2L6
#digitaltransformation
https://www.mdpi.com/journal/sustainability/special_issues/0W5M51X2L6
Trying to make the world a better place.
Zarifis A. (2025) ‘Tim Berners-Lee wants everyone to own their own data – his plan needs state and consumer support to work’, The Conversation. Available from: https://theconversation.com/tim-berners-lee-wants-everyone-to-own-their-own-data-his-plan-needs-state-and-consumer-support-to-work-269042
I gave a talk a J.P. Morgan yesterday on AI focused business models. If you want to learn more about this topic you can read my book:
Zarifis, Alex. Leadership With AI and Trust: Adapting popular leadership styles for AI, De Gruyter, 2025. https://doi.org/10.1515/9783111630137
Thank you to Dr Narmin Nahidi and JPM for having me.
The new year has started and I am teaching a module on Business and AI. Next September the BSc I created on Business and AI will start. If someone is interested in registering for it contact me and I can tell you about it.
New article @timeshighered:
Zarifis A. (2025) ‘How should universities teach leadership now that teams include humans and autonomous AI agents?’, Times Higher Education. Available from: https://www.timeshighereducation.com/campus/how-should-universities-teach-leadership-now-teams-include-humans-and-autonomous-ai-agents
I presented today on the role of trust in blockchain based financial technology at the 3rd OSCM Symposium of Blockchain Research. I tried to give a sense of the journey from 2013 when I started looking at these issues to today.
The presentation covered this research:
Zarifis A. & Fu S. (2024) ‘The second extended model of consumer trust in cryptocurrency payments, CRYPTOTRUST 2’, Frontiers in Blockchain, vol.7, pp.1-11. https://doi.org/10.3389/fbloc.2024.1220031 (open access)
My main output this year is a book on leadership with AI and trust. I tried to bring all the lessons I got from various projects with AI into one short book with practical advice. You can find it here: https://www.degruyterbrill.com/document/doi/10.1515/9783111630137/html
New research: Development of AGI in e-commerce
Artificial General Intelligence (AGI) can understand, learn, and apply knowledge across a range of tasks, in a similar way to humans. It is not limited to specific tasks. In e-commerce, AGI is revolutionizing the industry (Cheng et al. 2025).
Reference
Cheng, X., Mou, J., Wang, Y., & Zarifis, A. (2025) ‘Development of AGI in e-commerce’, Journal of Electronic Commerce Research, vol.26, no.3, pp.163-169. http://www.jecr.org/node/737
