The Urban Heraldπ₯ A Chinese toy just outsold Barbie & Hot Wheels combined.
Pop Mart's Labubu generated $670M in 6 months after Lisa from BLACKPINK posted ONE photo. Revenue doubled to $2B, stock up 2000%.
The power of celebrity + scarcity psychology = $40B company π
https://theurbanherald.com/labubu-effect-chinese-toy-global-phenomenon/
#Business #Strategy #Marketing #Labubu #PopMart #DesignerToys #BlindBox #CelebEndorsed #Lisa #BLACKPINK #Collectibles #LuxuryToys #ViralTrend #PopCulture #ModernLuxury #AsianCulture #TrendAlert #CelebrityStyle
The Labubu effect: How a whimsical Chinese monster conquered global pop culture and nearly tripled profits - The Urban Herald
Explore the Labubu effect that transformed Pop Mart into a $40B company. A whimsical Chinese monster toy, became a global phenomenon endorsed by celebrities like Rihanna, Dua Lipa, and Kim Kardashian, boosting Pop Mart's profits 397%.