Comscore adds audio and social to cross-platform measurement suite: Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels. https://ppc.land/comscore-adds-audio-and-social-to-cross-platform-measurement-suite/ #Comscore #AudioTracking #SocialMedia #CampaignMeasurement #DigitalMarketing

AudienceProject launches direct Netflix integration for campaign measurement: AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis. https://ppc.land/audienceproject-launches-direct-netflix-integration-for-campaign-measurement/ #AudienceProject #NetflixIntegration #CampaignMeasurement #CrossMedia #DigitalMarketing

Google Analytics streamlines key event tracking with one-click recommendations: New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency. https://ppc.land/google-analytics-streamlines-key-event-tracking-with-one-click-recommendations/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAnalytics #EventTracking #DigitalMarketing #MarketingStrategy #CampaignMeasurement