ICYMI: Nexxen bets on unified AI optimization to fix CTV's measurement gap: Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions. https://ppc.land/nexxen-bets-on-unified-ai-optimization-to-fix-ctvs-measurement-gap/ #AIOptimization #CTVMeasurement #DigitalMarketing #AdTech #PerformanceMarketing

ICYMI: AudienceProject expands YouTube measurement to new European markets: New integration provides cross-media insights including CTV measurement with co-viewing capabilities. https://ppc.land/audienceproject-expands-youtube-measurement-to-new-european-markets/ #YouTubeMeasurement #AudienceProject #DigitalMarketing #CrossMediaInsights #CTVMeasurement