63.9 million U.S. adults to watch World Cup - what that means for ad budgets: VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament. https://ppc.land/63-9-million-u-s-adults-to-watch-world-cup-what-that-means-for-ad-budgets/ #WorldCup2026 #AdBudgets #SportsMarketing #ViewingParties #BrandSponsorship