The reason we don't have #BigBoxPackaging for #Games anymore is due to #GameConsoles:

• With the rise of the #PS2 & #Xbox360, the "#DVD #JewelCase" became the norm and #EconomiesOfScale kicked in.

• Also #OnlineStores kicked off and #Retail demanded more efficient #ShelfSpace and was unwilling to accept bigger boxes than for DVDs.

It's the same reason #BluRay, #HDDVD & #HDVMD (LOL!) have almost identical packaging and why we get super cursed packaging like a 24-disc case that is barely triple-wide...

• Also packaging games in colours like green [ #Xbox ], blue/white [ #PlayStation ] red [#Nintendo], violet [Xbox 360 #Kinect], black/transparent [#Windows-#PC] made it way easier to distinguish for consumers even from a distance where they can't read the spine and identify the logo.