A
#US company that was the front-runner of a new category of machinery has now gone
#bankrupt.
They squandered it all by betting on the wrong
#autonomy technology, visual
#navigation using
#cameras, while competitors saw a better technology,
#Lidar, would go down in price, and now routinely outperform them to the point that a cheap Chinese knock-off performs better.
Once a technology leader, they have tried to pushing the limits of their wrong technology choice instead of pivoting – perhaps because their CEO needed to be the smartest little boy on Epstein Island?
Their last couple models have been stagnant making it obvious the once-leader is now a follower. Or was.
I am of course talking about
#iRobot – why would you think I was talking about
#Tesla?