ICYMI: The high-traffic trap: Fractl data shows SMBs are pitching the wrong media: Fractl and SparkToro studied 358 data points across 8 industries, finding niche publishers deliver 1.7x higher audience affinity than high-traffic outlets. https://ppc.land/the-high-traffic-trap-fractl-data-shows-smbs-are-pitching-the-wrong-media/ #SMB #DigitalMarketing #ContentMarketing #NichePublishing #AudienceAffinity