Kochava study shows TikTok impact 35% higher with marketing mix modeling: New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods. https://ppc.land/kochava-study-shows-tiktok-impact-35-higher-with-marketing-mix-modeling/ #Kochava #TikTokMarketing #MarketingMixModeling #MobileApps #AttributionModeling