> #ArthurSackler, who died in 1987 before #OxyContin was introduced, was a remarkable innovator and "#polymath" by Keefe's account... part of his genius was seeing the fortune to be made by blurring the ethical lines between medicine, pharmaceuticals and marketing. He pushed drug companies to hire armies of sales reps.. [He] refined the art of wooing physicians with direct appeals, enticing.. with lucrative speaker fees, dinners and trips.
https://www.npr.org/2021/04/08/984870694/in-the-rise-and-fall-of-the-sacklers-opioid-empire-an-american-dream-turns-toxic #OpioidEpidemic #PurduePharma