Intracranial electrical stimulation of the #AnteriorInsula decreases risky choice by increasing loss salience, but of the #MedialPrefrontalCortex increases risky choice by decreasing loss salience (causally supporting #AnticipatoryAffect predictions; #Neuroeconomics; #AffectiveNeuroscience):
https://www.nature.com/articles/s41467-024-51822-8
Direct stimulation of anterior insula and ventromedial prefrontal cortex disrupts economic choices - Nature Communications
Activity in the vmPFC and anterior insula is associated with economic choice and confidence, but their causal involvement is unclear. Here, the authors show that intracranial stimulation of subregions of these areas has distinct effects on risk-taking, loss sensitivity and confidence judgments.
Catharine Winstanley of
#UniversityofBritishColumbia updates the
#Stanford Neuroscience crowd on how incidental cues promote risky gambling -- in
#rats! (
#AnticipatoryAffect ,
#AffectiveNeuroscience ,
#Neuroeconomics )
Lewin once said "There is nothing so practical as a good theory." Perhaps that's why I feel slightly anxious about signing on to speak at the next
#Neuromarketing World Forum (fortunately, excitement acts as a countervailing force,
#anticipatoryaffect)
https://www.neuromarketingworldforum.com/speakers
Speakers — Neuromarketing World Forum
The Neuromarketing World Forum is the conference for international marketers and consumer insights professionals interested in marcom & neuroscience
Wrt
#Bayesian calculations, I don't think most brains can do that, but may try to approximate with
#AnticipatoryAffect. This paper explains why:
https://www.sciencedirect.com/science/article/pii/S0896627305006574@uma_karma Sounds like an arbitrage opportunity ;) (
#anticipatoryaffect ,
#neurofinance)...
bk