The impulse shopper is everyone: Adobe data on 86% unplanned buys: Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns. https://ppc.land/the-impulse-shopper-is-everyone-adobe-data-on-86-unplanned-buys/ #ImpulseShopping #UnplannedPurchases #AdobeData #EcommerceTrends #SocialMediaMarketing