FYI: TV beats social for Black audiences - and the numbers are staggering: VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion. https://ppc.land/tv-beats-social-for-black-audiences-and-the-numbers-are-staggering/ #BlackAudiences #TVEngagement #Streaming #AdEngagement #MediaConsumption