ICYMI: Italy's search habits are shifting faster than brands can measure: Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy. https://ppc.land/italys-search-habits-are-shifting-faster-than-brands-can-measure/ #Italy #SearchTrends #GenerativeAI #eCommerce #AIinShopping

E-commerce app installs drop 14% despite 2% session growth: Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies. https://ppc.land/e-commerce-app-installs-drop-14-despite-2-session-growth/ #Ecommerce #MobileCommerce #AppMarketing #AIinShopping #DigitalTransformation