ICYMI: Italy's search habits are shifting faster than brands can measure: Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy. https://ppc.land/italys-search-habits-are-shifting-faster-than-brands-can-measure/ #Italy #SearchTrends #GenerativeAI #eCommerce #AIinShopping