PPC LandIAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points: IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising. https://ppc.land/iab-introduces-disclosure-framework-as-gen-z-trust-in-ai-ads-plummets-19-points/ #IAB #AITTransparency #GenZ #AIAds #DigitalMarketing
IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points
IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.