David LibbyPR agency employees are not taught to be marketers. They are schooled to sell to the incorrect buyer. The buyer isn’t the client. The buyer is the client’s customers. Read why. https://www.linkedin.com/pulse/pr-agencies-broaden-your-goals-david-libby/?trackingId=H3LTgDB3Sl6Slc4O0Yk9lQ%3D%3D
PR Agencies: Broaden Your Goals
How do you measure your public relations campaigns as it matters to your clients’ organizations? I’ve worked in agencies since 1994 and can tell you that most public relations professionals are only concerned with what’s right in front of their noses – any media coverage. They could care less if the