Kristen SeverskyBird down!
| Website | https://www.2pinz.com |
David Libby
@davidlibby
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- 6 Posts
Amplifying #B2Btech value propositions at 2pinz.com
I respect that some companies require an in-office presence for whatever niche purpose, but to think it's *the way* to collaborate is hilariously dated and showcases a lack of embracing modern management and workflows.
Everyone has the right to be a dinosaur if they want, though. 😏
PR agency employees are not taught to be marketers. They are schooled to sell to the incorrect buyer. The buyer isn’t the client. The buyer is the client’s customers. Read why. https://www.linkedin.com/pulse/pr-agencies-broaden-your-goals-david-libby/?trackingId=H3LTgDB3Sl6Slc4O0Yk9lQ%3D%3D
PR Agencies: Broaden Your Goals
How do you measure your public relations campaigns as it matters to your clients’ organizations? I’ve worked in agencies since 1994 and can tell you that most public relations professionals are only concerned with what’s right in front of their noses – any media coverage. They could care less if the
