>> Redesigning the NBA
…Lessons From the Studio… …
http://99u.com/articles/55836/its-not-all-about-the-logo-and-other-lessons-from-the-small-studio-redesigning-the-nba/
It’s Not All About the Logo, and Other Lessons From the Studio Redesigning the NBA
The NBA redesign business is booming and Rodney Richardson, founder of the Hattiesburg, Mississippi-based RARE Design, has played an outsized role in the frenzy. How did a regular guy from Mississippi leading a seven-person team come to have such an impact on the NBA?


