Growth marketer at Rewardful. Part-time maker & small bets partner at Craftled.
Interested in calm micro software and digital media businesses.
| Small business portfolio | https://craftled.com |
| Personal site | https://tomaslau.com |
Writing communicates. Copywriting converts.
The 4 C's of effective copy: clear, concise, compelling, credible. There are 11 major types, from direct response to SEO to brand copy. Each has different goals and different success metrics.
AI can draft copy at scale. Human judgment decides whether the strategy is right.
Full guide: https://bestwriting.com/what-is-copywriting
Reve shipped v1.5 with three meaningful updates: a 4K native pixel space model (no latent compression), annotation tools for precise direct edits, and a redesigned single-panel interface.
It's reached top-3 on Arena. For AI image generation, that's a meaningful signal.
Full breakdown: https://uithings.com/reve-v1-5
The default AI security posture: one LLM key per developer, scattered across .env files, CI pipelines, and agent runtimes.
Tailscale built Aperture to fix this — identity-aware gateway, credentials centralized. Requests flow through one point, all tied to real identity. Audit, rotate, observe in one place.
Self-serve alpha just opened.
The most overlooked hire in marketing right now? The sharp junior.
Everyone's chasing senior marketers. But juniors with blank slates and fast learning curves might be better suited for now
No legacy playbooks. No outdated rituals. No expectations to unlearn.
AI will likely get better at understanding audiences and what resonates.
Marketers may be holding onto "knowing what converts" as a moat too tightly.
But someone still has to be accountable for what campaigns ship, the same way an engineer is accountable for AI-generated code.
I hate to be that person but…
If someone says “Nobody is talking about this strategy!!!”, trust me. Everybody is talking about it 👀
We're in an era where writing and words have the most leverage.
Just not the writing you’re used to.
Thinking for yourself, choosing words you use to program yourself (I can figure out how to setup an agent) and the prompts you send to your agents.
AI is coming for your job.
Excited to see it handle multi-touch attribution, delayed conversions, and the reality that most good growth work looks bad before it looks good.
Best of luck 😉
Need an excuse to promote something?
Pretty Little Marketer just released "The big 2026 marketing calendar."
