Telling an interested buyer why you're the right firm for them needs to be easy. Your business needs its own elevator pitch! Why should a buyer think that you're special? Marv and I talked about Chapter 11, Why is an elevator pitch critical for selling your business? Listen to the full episode and buy the book too. Links in the comments.
https://youtu.be/6jsJcEEFsuE

When is the best time to sell your MSP? This is chapter 2 in the book. Marv and I talked about it. When you're ready to sell, you'll have your reasons. Just don't let it sneak up on you. Listen to the full episode and buy the book too. Links are in the comments.
https://youtu.be/HvsPcZI1MGg

How do I find the right buyer? This is question 10 in the book. Marv wanted to talk toolset because your choices will impact which buyers are going to be interested in your company. Find out why. Listen to the full podcast episode and buy the book too. Links in te comments. https://youtu.be/4Py944iKN_o
https://youtu.be/4Py944iKN_o

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗺𝗮𝗱𝗲 𝘆𝗼𝘂𝗿 𝗠𝗦𝗣 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗿𝘂𝗻? Alternative Payments has invited me to speak live to you on their podcast. Join us on Thursday May 14, 2026 at 12:00pm EST. Get this on your calendar.
https://go.alternativepayments.io/webinar/office-hours-2/build-an-msp-that-is-easier-to-run
https://go.alternativepayments.io/webinar/office-hours-2/build-an-msp-that-is-easier-to-run

Marv keyed in on red flag #2 in the list of 12 in chapter 15, What red flags might decrease the value of my MSP? One big client devalues your company more than getting rid of that client. Listen to the full episode to find out why and what you can do now to fix it. Buy the book too. Links in the comments.
https://youtu.be/cqei9uZNNgg
https://youtu.be/cqei9uZNNgg