VP of Marketing
@ResearchSolutions
NASDAQ: $RSSS
3X marketing exec
Connecting w/ modern marketers
#growth #ai #marketing
Design in #marketing:
Old way
ππ» Product focused messages
ππ» One size fits all campaigns
ππ» Assumption based personas
New Way
ππ» Customer journey mapping
ππ» Tailored empathetic messaging
ππ» Data driven #persona
Empathy > Assumptions
Marketing innovation is 1/3 creativity, 1/3 data-driven, and 1/3 experimentation. π§
How are you challenging the status quo?
Customers aren't simply connected to a product, a brand, or a service.
They're connected to a larger story...
that the brand, service, or product helps solve.
If they're not connected to that story.. you're in trouble. π¬
90% of SaaS trials πΉ need better onboarding:
1. Clear value proposition
2. Engaging tutorials
3. Immediate support
Too much complexity.
Not enough guidance.
Make it s i m p l e.
Marketing isn't just about sellingβ¦
Itβs about telling stories that resonate & connect.
If your content doesn't hit the heart, you're just making noise, not impact.
Stages of #design in #marketing:
Empathize πΎ Understand your audience deeply
Define πΎ Clearly articulate the problem
Ideate πΎ Brainstorm without limits
Prototype πΎ Create tangible solutions
Test πΎ Learn, adapt, improve
Push the boundaries.
Create what resonates.
Forget conventional wisdom
In a world where data meets user enthusiasm, blending PQL & MQL strategies is key to conversion rate improvements
Dive deep into the data
Embrace user engagement
Build the #workflows
Test & #optimize
Turn leads into customers