Joseph Tracy

@thejosephtracy
3 Followers
3 Following
14 Posts
Brand spanking new acct.
VP of Marketing
@ResearchSolutions
NASDAQ: $RSSS
3X marketing exec
Connecting w/ modern marketers
#growth #ai #marketing
Data-driven, but heart-led. That's the marketing of today. ❀️

Design in #marketing:

Old way

πŸ‘ŽπŸ» Product focused messages
πŸ‘ŽπŸ» One size fits all campaigns
πŸ‘ŽπŸ» Assumption based personas

New Way

πŸ‘πŸ» Customer journey mapping
πŸ‘πŸ» Tailored empathetic messaging
πŸ‘πŸ» Data driven #persona

Empathy > Assumptions

#design #messaging #brand

Marketing innovation is 1/3 creativity, 1/3 data-driven, and 1/3 experimentation. 🧐

How are you challenging the status quo?

#MarketingInnovation #experimentation #innovate #marketing

Customers aren't simply connected to a product, a brand, or a service.

They're connected to a larger story...

that the brand, service, or product helps solve.

If they're not connected to that story.. you're in trouble. 😬

#churnprevention #storytelling #marketing

90% of SaaS trials πŸ”Ή need better onboarding:

1. Clear value proposition
2. Engaging tutorials
3. Immediate support

Too much complexity.

Not enough guidance.

Make it s i m p l e.

#onboarding #customermarketing #simplify #saasmarketing

Marketing isn't just about selling…

It’s about telling stories that resonate & connect.

If your content doesn't hit the heart, you're just making noise, not impact.

Stages of #design in #marketing:

Empathize πŸ‘Ύ Understand your audience deeply
Define πŸ‘Ύ Clearly articulate the problem
Ideate πŸ‘Ύ Brainstorm without limits
Prototype πŸ‘Ύ Create tangible solutions
Test πŸ‘Ύ Learn, adapt, improve

Push the boundaries.
Create what resonates.

Behind every successful brand is a marketer who dared to challenge the status quo. πŸ‘Š

Forget conventional wisdom

In a world where data meets user enthusiasm, blending PQL & MQL strategies is key to conversion rate improvements

Dive deep into the data

Embrace user engagement

Build the #workflows

Test & #optimize

Turn leads into customers

#demand #marketing

In marketing, every challenge is just a creative solution waiting to happen.