@nicksherman @Okay @mass_driver Well you did refer to it as a “vestige of faulty logic.” 🙂

I would agree with what I think you just said, which is that “typeface” works fine unless the occasion calls for greater precision. I would only say that, for me, saying “typeface” almost always suffices for “typeface family” (which I almost never say).

Well, in a licensing context I would certainly clarify “Do you need the whole family?” or something like that.

@Okay @nicksherman @mass_driver Funny – but kinda yes? It definitely gets hairy when a design morphs into loosely-related styles, like Helvetica or Gill Sans.

In my mind, “typeface” is the word that represents the distinctive thing you made; the thing a designer chooses. “What typeface are we going to use for this ad campaign?” “What’s the typeface on that movie poster?” I don’t feel the need to say “typeface family” in cases like that.