Trump is now sending notes to online meme producers to make bullshit content and spread it across corporate social media (including #meta properties):
https://www.nytimes.com/2023/12/13/us/politics/trump-meme-trolls-2024.html
It doesn't have to be true, it just has to go viral -- that's the logic.
A quick reminder that @seanlawson and I describe these processes at length in our book Social Engineering (https://mitpress.mit.edu/9780262543453/)