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Sean Curry
- 21 Followers
- 45 Following
- 105 Posts
The @seancurry1 you know and love. Accept no substitutes.
What books should you read to become a better copywriter?
Short answer: As much and as widely and as often as you can.
Longer answer: [click the link]
John CoatesImagine if the president called repeatedly the US Attorney General trying to weaponize the DOJ, by demanding an investigation into a political rival's child, to the point that the AG had to yell at the president that it was wrong to have that conversation.
Oh wait, that happened. And it was Bill Barr, yelling at Trump, who was pushing Barr to investigate Hunter Biden. As all laid out in Barr's book.
h/t @emptywheel
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In my latest issue of #Inkspiller,
I talk about this style of #copywriting
It offers a handrail,
beckons you downward with the next,
plunging past "view more" without even a hint as to what the post is about.
It's the Descending Copy Ladder to Hell, and it makes you look bad while cheapening your message.
Click to read about why you should stop doing it: https://www.inkspiller.email/the-descending-copy-ladder-to-hell/
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Excited to announce I am *not* offering a copywriting course. I am, however, launching a #copywriting newsletter, Inkspiller, all about copy, writing, and strategy.
Click through to read the first issue.
https://www.inkspiller.email/this-is-not-a-copywriting-course/
Excited to announce I am *not* offering a copywriting course. I am, however, launching a #copywriting newsletter, Inkspiller, all about copy, writing, and strategy.
Click through to read the first issue.
https://www.inkspiller.email/this-is-not-a-copywriting-course/
mhoyeThis is a remarkable graph.
You might have heard that "EV sales are slumping", "people are starting to avoid EVs", etc.
That's not what's happening.
What's happening is "Tesla is cratering so hard that it's skewing the aggregate market data."
Or, put differently, "Tesla is failing harder than the entire rest of the market is succeeding, combined."
