What books should you read to become a better copywriter?

Short answer: As much and as widely and as often as you can.

Longer answer: [click the link]

#copywriting #reading #newsletter #inkspiller

https://www.inkspiller.email/what-to-read/

In my latest issue of #Inkspiller,

I talk about this style of #copywriting

It offers a handrail,

beckons you downward with the next,

plunging past "view more" without even a hint as to what the post is about.

It's the Descending Copy Ladder to Hell, and it makes you look bad while cheapening your message.

Click to read about why you should stop doing it: https://www.inkspiller.email/the-descending-copy-ladder-to-hell/