In my latest issue of #Inkspiller,

I talk about this style of #copywriting

It offers a handrail,

beckons you downward with the next,

plunging past "view more" without even a hint as to what the post is about.

It's the Descending Copy Ladder to Hell, and it makes you look bad while cheapening your message.

Click to read about why you should stop doing it: https://www.inkspiller.email/the-descending-copy-ladder-to-hell/