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Typeface Designer (I make fonts).
Founder of Lettermatic
Co-founder of Lost Type | πŸ”  He/Him πŸ”€
Workhttps://lettermatic.com
birdsitehttps://twitter.com/rileycran
@kizu thanks for the kind words! My colleagues Danelle and Heather did great work on that aspect of this project.

The swashes in WeGo Serif also have smart OpenType settings which auto-magically choose the best swash combinations on the fly. πŸ”€

Read more about the design process here:

https://lettermatic.com/custom/fetch-case-study

Lettermatic | Fetch

Custom Fonts for Fetch

Lettermatic | Fetch

New Work: Fonts for Fetch. πŸ”‘ πŸ• πŸ” 

We made a custom type system comprised of a workhorse sans and friendly serif for one of the most popular shopping apps in the USA. Read the full case study here:

https://lettermatic.com/custom/fetch-case-study

Lettermatic | Fetch

Custom Fonts for Fetch

Lettermatic | Fetch

New Work: Fonts for Fetch. πŸ”‘ πŸ• πŸ” 

We made a custom type system comprised of a workhorse sans and friendly serif for one of the most popular shopping apps in the USA. Read the full case study here:

https://lettermatic.com/custom/fetch-case-study

Lettermatic | Fetch

Custom Fonts for Fetch

Lettermatic | Fetch
Birthday! Another trip around the sun.
When I was 20 years old, I got an email from a woman who owned a mid century motel in PA. She asked me to design a new logo for the motel, and I began relentlessly studying the history of motel signage. I wanted to try to make something that felt like it had always been there.

I was under the mistaken impression that this famed piece of lettering was from the 1970s.

Here it is shown in a typeface specimen book from 112 years ago, the year the Titanic sank. It must be older than that, originally.

Lots of Dad jokes in here about oscillators and low pass filters. 🎹

I’ve been watching the incredible PsychOdyssey series from 2 Player Productions and Double Fine, about the making of Psychonauts 2.

It made me want to share a story of how we made the fonts for that game, that I haven’t really explained in-depth before.

(Thread πŸ§΅β¬‡οΈ)

#gamedev #fonts #typography #doubleFine #design #gamedesign

@trallard Ok cool!

I would recommend a fairly simple exercise to begin: set yourself up with something like Procreate + the iPad, and try tracing out an EXACT copy of a famous typeface like Caslon. There's no shame in that as a learning exercise for your own use.

See how the experience is for you, see if you enjoy it, try piecing together words from your sketches. And if you have the patience to get through that full upper and lowercase, and you are still intrigued, let me know and I'd be happy to send you a reading list.

I'd say getting comfortable drawing letters takes about a year, and the learning is a 'you could spend a lifetime' scale of learning, which is delightful to some people, and scary to others, depends on your mindset.

I'd recommend sketching, and then some books, and then some software, in that order. To let yourself explore and think about letters, and see if it continues to stay interesting for you. The bug bites some people, so to speak, and you may very well be one of them!