A conceptual model of outcome-driven innovation (ODI) and jobs-to-be-done (JTBD).
#prodmgmt #productmanagement #jtbd
#prodmgmt #productmanagement #jtbd
| Card | https://www.cauvin.org |
Roger L. Cauvin
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Product management and consumer science at Viewport. Downtown Austin dweller and advocate for inclusive neighborhoods. #prodmgmt #productmanagement
Here is a common pattern for decomposing an epic into user stories in a manner that provides context and keeps the team focused on value.
More at https://blog.cauvin.org/2011/07/epic-conversation.html
Excellent example of halo marketing. The apparent target of this ad is frequent air travelers, but the actual audience is any man who wants to dress comfortably and tastefully. The focused promise establishes credibility in the larger value proposition. #marketing #productmanagement
Once upon a time a couple of exceptionally-smart #leanstartup gurus started using the word "validate", and thousands of #productmanagement lemmings followed suit.
If you want to take your product team's user stories to the next level, cultivate tags and apply them to user stories. Each tag refers to a requirements theme that arises repeatedly in product conversations. #productmanagement #agile
Here's what it means to think and act strategically.
Now, how can you tell from interacting with someone that she is a strategic thinker?