10 Fundamentals of a Creative Strategy on YouTube:
Shareable - relatable - 10 word pitch
Conversation - authentic, talk to the audience
Interactive - ideas for future episodes
Consistency - show format, personality, theme, schedule
Targeted - specific audience in mind
Sustainable - going to be manageable
Discoverable - finding trends but also works all year round
Accessibility - self standing, call to action - like video, subscribe
Collaboration - co promotion
Inspiration - got to love it

@HEllis @lauraritchie thank you. I've been meaning to revisit since you and @katebowles talked about it at #oer19 :)