@johnmu with Google continuing to say “backlinks are becoming a less important factor”, does that mean non-linked brand mentions hold the same value as if the brand had received a link? Or, has that stance changed over the years too.
Melanie Funderburk
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Head of SEO
What would you do? over the summer, someone accidentally changed the URLs of my clients site by removing a folder (eg /folder/article/ became /article/ in a redirect).
A few days later it was corrected back to /folder/article/ …but when that happened, the URL ( /article/) 404’d. Some of which Google had indexed. So they implemented a 301 from /article/ to /folder/article/.
Unfortunately they haven’t been able to bounce back or recover from the loss. Any ideas?