@johnmu with Google continuing to say “backlinks are becoming a less important factor”, does that mean non-linked brand mentions hold the same value as if the brand had received a link? Or, has that stance changed over the years too.
Melanie Funderburk
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Head of SEO
@Benfisher ahahah. It contains the key the rank first in local search. BRB
@johnmu thanks for the reply! It’s interesting, b/c my immediate reaction is “well I wish there were a link” but better than nothing. Yes, at least it helps brand awareness; which has benefits (driving brand search volume & helping w/ non brand CTR)
But then I thought about what Google is saying about “links are less important”. Is Google (in any way) trying to find & associate the unlinked mention to a brand to assess expertise & authority of the brand? (re:E-A-T) 🧐
@jimcurtis GBP API download? Maybe?
@darrenshaw @bartek how often are you reviewing suggestions and approving or denying them? Daily? Weekly? Monthly?
@simoncox @MikeBlazer I definitely thought about a xml sitemap on account that Google recommends that for site migrations, same suggestion that you had Mike! I’m going to analyze the URLs crawled a bit more …. If they are crawling those redirecting URLs but the corresponding 200-code URLs aren’t indexed, then I’ll manually submit like Simon mentioned.
That said, part of me wonders if Google continues to crawl those redirecting URLs bc they are testing if the redirects are still legit.
@simoncox The non-folder URLs are 301 redirecting to their appropriate /folder/article/ URL. There was only a few days where /article/ was a 404.
I checked GSC and Google continues to crawl /article/ URL in addition to /folder/article/ URL.
Wonder if they aren’t sure about our 301s. My only other guess is if I should create a temporary XML sitemap with the /article/ URLs.. or if that is going to send more confusing signals
What would you do? over the summer, someone accidentally changed the URLs of my clients site by removing a folder (eg /folder/article/ became /article/ in a redirect).
A few days later it was corrected back to /folder/article/ …but when that happened, the URL ( /article/) 404’d. Some of which Google had indexed. So they implemented a 301 from /article/ to /folder/article/.
Unfortunately they haven’t been able to bounce back or recover from the loss. Any ideas?
@TheMindWright I am sorry about that. We use react and may be hiring. Company is fully remote - thriveworks.com. Message me if your interested developing solutions that ultimately will help people and their mental health
@taylormurchison @simoncox we are adding hotjar and really curious what learnings I’ll get from it. I’m so used to GTM event/click tracking to help me understand what people are clicking on. Stinks in order to get more qualitative data that there’s implications on load time.