On April 10, 2021, I gave my first TEDx Talk, “Moving Forward from #Failure." I shared how my son’s near death, my other son's autism diagnosis, personal loss, and financial struggles led me to create the PIVOT framework for personal #growth. https://www.youtube.com/watch?v=Ny_ttKXMzo4

#RiseFromFailure
#MindsetShift
#PowerToPivot
#GrowthJourney
#FacingHardTruths

🚀 My book chapter, "Disrupting Marketing: Content Creation With Generative AI Applications," is now published! Explore how AI is reshaping marketing, from personalization to ethical considerations. Read it at https://www.igi-global.com/chapter/disrupting-marketing/364592

#MarketingAI #GenerativeAI #ContentCreation

I was quoted in the Food Institute article "The Unstoppable Rise of Shrinkflation," which explores how companies manage rising costs by reducing product sizes while maintaining prices. I pointed out that it risks eroding consumer trust over time.
#Shrinkflation #ConsumerTrust #MarketingStrategy #BrandLoyalty #Retail

https://foodinstitute.com/focus/the-unstoppable-rise-of-shrinkflation/

As reported by EMARKETER, Cyber Monday smashed records as the biggest online shopping day in US history. According to Adobe Analytics, shoppers spent a record $13.3 billion, up 7.3%.

#CyberMonday2024 #OnlineShoppingTrends #RecordBreakingSales #ECommerceGrowth #DigitalRetailBoom

https://www.emarketer.com/content/cyber-monday-sales-shattered-records

I was quoted in the Newsweek article "Black Friday: Study Reveals Retailers With Best Deals," which examines a study identifying the top retailers for Black Friday discounts. I emphasized that consumers should focus on value rather than just discounts, as inflated pre-sale prices or lower-quality items can undermine the actual benefits of these deals.

#BlackFriday #RetailStrategy #ConsumerBehavior #BrandManagement #HolidayShopping

https://www.newsweek.com/black-friday-best-deals-study-1992399

I was quoted in WalletHub's article about the best things to buy on Black Friday. In the article, I discuss the importance of researching price trends before hitting the sales to ensure you get a genuine deal. I also highlight that retailers often use Black Friday to clear out older inventory, so it's a great time to snag quality products at discounted prices—if they meet your needs.

https://wallethub.com/edu/best-worst-items-for-black-friday/16901#expert=Matthew_A._Gilbert

#BlackFridayDeals #SmartShopping #RetailTips #HolidayShopping #ConsumerInsights