https://blazetrends.com/how-big-box-retailers-architect-seasonal-promotional-calendars/?fsp_sid=26106

How Big-Box Retailers Architect Seasonal Promotional Calendars
Big-box retailers plan their seasonal promotional calendars six to nine months before the fiscal year begins by aligning inventory supply chains with a standardized industry accounting schedule. The objective is to match specific product discounts with highly targeted consumer spending windows while avoiding margin erosion. Corporate merchants and financial planners do not randomly slash prices


