One of the things that bugs me about Google is its seemingly silly way to get tricked by websites not operating in specific countries, even when the search intent cites that country.
Take this example, which is a search for a review in Australia. The top result isn't in Australia, even though Google seems to think it is. The only references to Australia in the content are "Aussie" once and "Australia" twice, plus the AU subdomain and use of "Australia" in the meta. Even the pricing details in the review and its snippet indicate it's a US site. This is clearly not handling the intent, and Google should be smart enough to know that since it can see pricing data internationally.
Local reviews matter, just as local content matters. I get we're in a core/system update, so things change, but this seems to be a consistent issue throughout the past two years.
I know y'all ask for feedback @dannysullivan @searchliaison @johnmu so this is me providing it.
I can add "Australia" to my site's title, of course, but it already says "Australia" all throughout, so I shouldn't have to state something so redundant. Australians coming to an Australian review site shouldn't have to need to see it, as if it's a point of difference. Google can see where the site is served from and the local references from the content analysis it should be doing.
I'm sure there's clearly more to it, obviously, but if all international publishers have to do is the bare minimum to beat local material even when the content doesn't match the intent, something isn't working correctly. Just a thought.
#google #googlesearch #seo #australia