The #linguistics of #clickbait.
Together with Martin Luginbühl I dived into the linguistic strategies used to entice visitors of news sites to click on links to articles. At #IPrA2025 we will present our findings based on a corpus study of more than 1.2 mio German newspaper articles.
My contibution focusses on the last sentences of article leads. The "es gibt" construction is often used here. For more, visit our presentation on June 26!