I love how they fused Kanji and Romaji here:
美 is a glyph which means "beauty", mostly spelled "bi". For example used in 美容院/Biyouin, beauty salon.
The super market around the corner here uses "美stro bread" for "bistro bread" to hint how beautiful it is.
Kanjidamage on 美: https://www.kanjidamage.com/kanji/965-beauty-%E7%BE%8E