We need semiotics heroes now more than ever
> Umberto Eco, semiotician, would have been able to write 2,000 words unfolding that Omnilux advert into its constituent symbols and deducing the shape of society from its very existence.
> Peak semiotics was probably, what, the 1970s? We need that expertise to dismantle communication once again.
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Funny/true blog post by @genmon

