Simple example of what I'm talking about...

Last night Ford tweeted about their 2023 Bronco Sport. As of right now, their Tweet has 36.2K views, but the account has 1.4M followers. 2.5% of their audience saw it.

At the same time, Tesla tweeted about their Model Y. As of now, 24.3M views on their tweet, 18.8M followers. 129% of their audience.

If I was an executive at Ford, I would be *pissed* about this.

Chemist and educator St. Elmo Brady was born #OTD in 1884. He was the first Black American to receive a PhD in Chemistry (University of Illinois, 1916).

Brady worked on organic acids, IR spectroscopy, and halogen compounds, and significantly expanded chem programs at four HBCUs.

Any pundit who is criticizing Pres. Zelenskyy's attire is failing to read the room, but moreover, they're just completely missing the point.

A country and its leader under immediate and existential threats have no time for suits and neckties.

He has no visible rank or medals or nametapes or epaulets or brass buttons or starched creases. He's wearing what women and men who are fighting on the frontlines in Ukraine are wearing.

He's wearing the urgency of the moment.

That's the point.

Twitter is now blocking links to pixelfed!

"First they ignore you,
then they laugh at you,
then they fight you,
then you win"

#fediverse

This is significant ...

The German office for data protection and freedom of information hosts the official #Mastodon server for government departments

They are now calling for all ministries on the server to put their focus on Mastodon

They are also asking ministries which are not yet on Mastodon to join as soon as possible