Erick-UX

@erickux
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11 Posts
I design digital products that actually work
I turn confusing ideas into clear, usable, and growth-ready interfaces.

No new features. No redesign.
Just structure — and +38% conversions.

That's Information Architecture. 👇 https://www.erickuxui.com/blog/information-architecture-the-silent-map-that-separates-successful-products-from-failures

#UXDesign #InformationArchitecture #HCI #ProductDesign #OpenWeb

Information Architecture: The Silent Map That Separates Successful Products From Failures - Framewell

UX Lead with 10+ years in product design, interaction design, and heuristics audits. Available for freelance projects and consulting.

The Design Principle That Separates Products That Sell From Products That Fail - Framewell

UX Lead with 10+ years in product design, interaction design, and heuristics audits. Available for freelance projects and consulting.

Your product can "work" and still lose money. The cause is almost always the same: there's no clear value proposition.
Here's how to avoid that mistake: https://www.erickuxui.com/blog/why-your-product-needs-a-value-proposition
Why Your Product Needs a Value Proposition - Framewell

UX Lead with 10+ years in product design, interaction design, and heuristics audits. Available for freelance projects and consulting.

Hidden costs break trust & damage retention. Read how transparency drives real growth. #UX #UXDesign
https://erickuxui.com/the-real-cost-of-hidden-costs-why-deceiving-your-customers-is-the-worst-business-strategy-possible/
The Real Cost of “Hidden Costs”: Why Deceiving Your Customers Is the Worst Business Strategy Possible - Erick Rodriguez

We have all been there. You find an online deal at an unbeatable price—a flight, a hotel, concert tickets. You spend time selecting the perfect options, fill out your personal information, and just as you are about to enter your credit card details, the final price suddenly balloons. “Service fees,” “processing charges,” “undisclosed taxes” appear […]

Erick Rodriguez
How much revenue are you losing with every user who drops off your funnel?
Drop-off rates are not just analytics—they are critical business feedback. In this article you’ll learn 5 actionable lessons to turn friction into business advantage and take smarter decisions.
https://erickuxui.com/5-lessons-drop-off-rates-teach-your-business/
5 Lessons Drop-off Rates Teach Your Business - Erick Rodriguez

We have all seen it happen: a user browses your site, adds items to the cart, starts checkout or registration—and then disappears. No feedback. No complaint email. They simply leave. This silence is one of the most expensive problems in digital business. Drop-off rates are the KPIs that translate that silence into a clear diagnosis […]

Erick Rodriguez
Every tap tells a story. But what if buttons aren’t telling it right? Explore the secret language of buttons and rethink how you interact with tech.
https://erickuxui.com/the-secret-language-of-buttons-what-you-click-every-day-decoded/
The Secret Language of Buttons: What You Click Every Day, Decoded - Erick Rodriguez

Introduction: The Silent Dialogue With Technology You have likely experienced this: you fill out a form, click “Submit”, and… nothing happens. No color change. No message. No clear confirmation.Did it work? Should you click again? That moment of hesitation is not trivial—it is a micro-frustration caused by a failed conversation between the user and the […]

Erick Rodriguez
Skipping user research is expensive: more errors, fewer conversions, blind decisions. This KPI exposes it—no sugarcoating.
https://erickuxui.com/error-rate-the-uncomfortable-kpi-that-reveals-truths-no-one-wants-to-hear/
Error Rate: The Uncomfortable KPI That Reveals Truths No One Wants to Hear - Erick Rodriguez

The “It’s not me, it’s you” moment with technology We’ve all been there: you’re trying to complete a task on a website or app, and something goes wrong. You click the wrong button, forget to fill in a field, and suddenly you feel frustrated, thinking, “What did I do wrong?” Instinctively, we blame ourselves. But […]

Erick Rodriguez
đź’¸ Is your digital product costing you more than it should?
Without clear UX feedback, users get confused, incidents increase by up to 70%, and retention becomes twice as expensive. What was the last product error that generated a support ticket?
https://erickuxui.com/3-ways-your-apps-silence-is-costing-your-business-money/
3 Ways Your App’s Silence Is Costing Your Business Money - Erick Rodriguez

We’ve all been there: you click “Confirm Purchase,” “Send Message,” or “Save Changes” in a website or app and… nothing. No message, no animation, no color change. You stare at the screen wondering whether it worked, whether you should try again, or whether the system has frozen. That micro-frustration is more than an annoyance; it’s […]

Erick Rodriguez
Information Architecture: The Silent Blueprint That Separates Successful Products from Those That Fail
https://erickuxui.com/information-architecture-the-silent-blueprint-that-separates-successful-products-from-those-that-fail/
Information Architecture: The Silent Blueprint That Separates Successful Products from Those That Fail - Erick Rodriguez

In the breakneck pace of the digital business world, the pressure to launch products rapidly is constant. Entire teams operate under the belief that immediate functionality is all that matters, often comforting themselves with a dangerous thought: “The user will figure it out.” This rush, however, collides with a stark, measurable, and brutal reality: when […]

Erick Rodriguez
If your product forces the user to think, you lose them. Anticipation prevents this. I explain how in this article.
https://erickuxui.com/the-design-principle-that-separates-products-that-sell-from-products-that-fail/
The Design Principle That Separates Products That Sell from Products That Fail - Erick Rodriguez

In the development of digital products, the fastest way to lose money is to build a “functional” solution that no one uses. The rise of AI tools has turned this mistake into an epidemic—producing products built without a design strategy and destined to fail. What is marketed as “fast” ends up being painfully expensive. The […]

Erick Rodriguez