Journalists are coming here, to Mastodon, and I'm delighted about that. We have to dramatically grow in tandem with birdsite evaporating. Part of this process is encouraging journalists and their employers recognizing that everything they have got out of birdsite for over a decade can be done here. By downloading their individual archives they can upload elsewhere on the internet, meaning #ElonMusk hasn't stolen anything. This is their new home. So let's make them feel wanted.

The New York Times, Washington Post, Wall Street Journal, CNN and Associated Press have all posted guides to using Mastodon, which in turn have been syndicated by numerous local news outlets. That matters. We're rapidly approaching a situation where the media will refer to things happening "on Mastodon" the way they referred to Twitter in, say, 2013.