The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
https://medium.com/@data_ist/the-performancification-of-marketing-and-the-rise-of-the-dashboard-marketer-9b9c7923a529
https://medium.com/@data_ist/the-performancification-of-marketing-and-the-rise-of-the-dashboard-marketer-9b9c7923a529
